Help us show your artworks in the best light
Picture-Perfect:
Consignor Photo Guide
Selling artwork successfully depends not only on its quality, but also on how well it is presented. As an online gallery, we often rely on the photographs our consignors send us to show buyers and write condition reports for marketing. High-quality photographs can make a significant difference in attracting buyers and conveying the true essence of the piece.
We understand that not everyone can take professional standard images at home, but we’ve put together a guide to help you photograph your artwork and show it in its best light.
The must-haves:
Straight-on shot:
The most essential shot, capturing the full artwork, including the corners. Try taking this at eye level to get a front-on view.
Corners:
We need images of every corner of the artwork. It's important to show that these are not creased or damaged.
Markings:
If the artwork is signed, numbered, dated, or watermarked, send close-up photos of these to show authenticity.
Condition issues:
If you do notice any condition issues whilst photographing your artworks (e.g. creasing, fading, foxing, undulation), it’s important to clearly capture these in your images so that the gallery, auction house or buyer is aware.
Detail Shots:
Close-up photos or videos will highlight textures, brushstrokes, or intricate elements.
Side Angles:
If you’re photographing a sculpture or framed artwork, it’s important to have images of the work from all angles.
The Back:
An easy one to forget, but some artworks can have markings or condition issues on the back, as well as framing information, so it’s equally important to have images of this.
Straight-on shot:
The most essential shot, capturing the full artwork, including the corners. Try taking this at eye level to get a front-on view.
Corners:
We need images of every corner of the artwork. It's important to show that these are not creased or damaged.
Markings:
If the artwork is signed, numbered, dated, or watermarked, send close-up photos of these to show authenticity.
Condition issues:
If you do notice any condition issues whilst photographing your artworks (e.g. creasing, fading, foxing, undulation), it’s important to clearly capture these in your images so that the gallery, auction house or buyer is aware.
Detail Shots:
Close-up photos or videos will highlight textures, brushstrokes, or intricate elements.
Side Angles:
If you’re photographing a sculpture or framed artwork, it’s important to have images of the work from all angles.
The Back:
An easy one to forget, but some artworks can have markings or condition issues on the back, as well as framing information, so it’s equally important to have images of this.
Do's and Don'ts
Best practice and things to avoid.
Lighting Setup
Indirect natural lighting is ideal, so try to take your photos with your back to a window to get the best results. Aim for bright and even lighting, and avoid shadows.
Don't
Do
Shadows:
By keeping your lighting bright and even, you should try to avoid casting shadows over the artwork, as this makes it harder to see the piece!
Don't
Do
Backdrop
Photographing your artwork against a neutral-coloured wall or backdrop will minimise distractions.
Blurring
Keep the camera still as possible when taking photos to ensure a high-quality image.
Don't
Do
Avoid Flash:
Direct flash can create unwanted reflections and uneven highlights, especially with framed artworks. Reflection means we can’t see the important details!
Don't
Do
Presenting your photographs
- When you’re sending photos of your artwork to a gallery, auction house, or interested buyer, make sure to choose the best images that accurately represent the artwork
- Provide multiple views for a comprehensive visual experience
- Sending videos can also be helpful to give a sense of colour and scale
- You may also wish to send photos of any COAs or original packaging that comes with the artwork, as this will provide authenticity and provenance to a potential buyer
- Try using WeTransfer, email or Whatsapp HD to send your images
By following these steps, you can ensure your artwork is presented in the best possible way, enhancing its appeal to potential buyers. A well-photographed piece stands out in a crowded market and increases the chances of a successful sale.
Got any questions?
Give us a call on +44 (0)7436 195500 or email us at consignments@loughercontemporary.com
If you are looking to start selling artworks in your collection, fill out the form below and a member of our consignments team will get back to you within 48hrs with a free valuation and next steps.
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